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Outline

About Us

Company Name
First Co., Ltd.
Established
June 1963
Capital
200 million JPY
Representatives
Director and Chairman,
Yoshinobu Oka
Representative Director and President,
Katsutoshi Oka
Number of Employees
200
Area of Business
Planning and implementation of overall marketing activities
Development of commercial facilities and urban environment
Offices

Osaka Head Office

20F. Chuo Odori FN Bldg.,
1-3-8 Tokiwamachi, Chuo-ku,
Osaka 540-0028, Japan
Tel. (06)7639-2020 (Representative No.),
Fax. (06)7639-2021

Tokyo Head Office

5F. Matsuoka Ginnana Bldg.,
7-17-14 Ginza, Chuo-ku,
Tokyo 104-0061, Japan
Tel. (03)3545-9811 (Representative No.),
Fax. (03)3545-9404

 
Access

Joining Group

Affiliated groups

  • KEIDANREN (Japan Business Federation)
  • Kansai Economic Federation (Kankeiren)
  • Tokyo Chamber of Commerce and Industry
  • Osaka Chamber of Commerce and Industry
  • Japan-China Economic Association
  • Japan-China Investment Promotion Organization
  • Japan China Economic Relations and Trade Centre
  • Japan External Trade Organization(JETRO)
  • Association for the Promotion of International Trade, Japan
  • Japan Marketing Association
  • Japan Promotional Marketing Institute Inc.
  • Japan Retailers Association
  • Japan Supermarkets Association
  • Japan Association of Chain Drug Stores
  • ZAIKAI Co., ltd.
  • Keizaikai Club, Co., Ltd.
  • Osaka Display Association

Organization Chart

Organization Chart

STRATEGIC MARKETING

History

History

1963
  • Established with a capital of 1 million JPY
  • Established the head office in Nishi-ku, Osaka
1964
  • Opened Tokyo Office
1970
  • Opened Tokyo Branch Office
1980
  • Increased capital to 100 million JPY
1984
  • Changed the company structure to have head offices both in Tokyo and Osaka
  • Increased capital to 150 million JPY
1986
  • Opened Tokyo Head Office
1989
  • Produced "'89 Food EXPO in Osaka"
  • Participated in establishing ATC (Asia and Pacific Trade Center)
1993
  • Produced "'93 Food EXPO in Osaka"
1995
  • Established "Shanghai First Jingwei Marketing Consulting Co., Ltd." as a marketing planning company
    Contractual joint venture between Japan and China with First Co., Ltd. and Shanghai Jingwei Market Survey Marketing Consulting
1998
  • Increased capital to 200 million JPY
2003
  • Changed Shanghai First Jingwei Marketing Consulting Co., Ltd. to a 100% subsidiary of First Co., Ltd. Changed the name to "Shanghai First Marketing Consulting Co., Ltd."
  • Established "Shanghai Fits International Trade Co., Ltd." as a company for manufacturing and trading sales promotion materials in China, a 100% subsidiary of First Co., Ltd.
  • Joined Japan Marketing Association
  • Joined Japan Promotional Marketing Institute
2004
  • Established First Business Development Co., Ltd.
  • Opened Shanghai First's Beijing Office
  • Obtained temporary staffing business permit
2005
  • Established "Shanghai Teyou Building Decoration Process Co., Ltd." as a planning, designing, and construction company of commercial facilities and exhibitions, an equity joint venture between First Co., Ltd. and Shanghai Shengyou Building Decoration Process Co., Ltd.
  • Acquired privacy mark
  • Founder Yoshinobu Oka was appointed Representative Director and Chairman
  • Katsutoshi Oka was appointed Representative Director and President
2007
  • Consolidated Tokyo Business Dept. and Osaka Business Dept.
2009
  • Joined Kansai Economic Federation
2010
  • Joined KEIDANREN (Japan Business Federation)
2013
  • 50th anniversary since the foundation of First Co., Ltd.
  • Selected as METI's Cool Japan strategic promotional business for FY2013
  • Introduced "Japan Halal Food Project" in Indonesia
2014
  • "Shanghai Fits International Trade Co., Ltd." obtained the qualification as an advertising company. Changed the company name to "Shanghai First Advertising Co., Ltd."
2015
  • Opened an office in Indonesia as a new location

Major Publications

  • "Young Scream"

    Joint authorship between First Young Research Institute and Professor Masanori Tamura of Kobe University
    PHP Publishing, PHP Institute

  • "Color, Psychology"

    Joint authorship between First Color Research Institute and Director Mitsuko Omori of Human Color Research Institute
    PHP Publishing, PHP Institute

  • "Identifying Yourself and Life Designing"

    Edited and authored by First Life Design Project
    Seibundo Shinkosha


  • "Understanding China through its Kitchen - the Frontline of the Chinese Consumption Market"

    Nikkei Publishing Inc.

  • "Consumption Awareness and Consumption Behavior of the Chinese Young Innovators"

    Edited by First Co., Ltd.

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