Since its foundation in 1963, First Co., Ltd. has been operating based on the principle of "Clients First" at all times.

Our clients are manufacturing companies, distribution companies, and servicing companies who respond to the daily lives of consumers' and create "products" and "services" aiming to help them achieve even more convenient and comfortable, joyful and cheerful daily lives, and a richer and happier society.

Our mission - Pass on the products or services our clients have created to customers beyond our clients = the consumers.
For that end, we have been providing support for various promotional businesses by representing the value of the products and services in words and in visual representations to the consumers to provide an opportunity to actually feel such value.
We have also been identifying the apparent / potential needs of the consumers (users) and communicating them to our clients to provide support for their development and market entry of their new products and services.
Our aim is to create a happy encounter when the products and services created by our clients arrive on the market.

Our marketing activities - our slogan is marketing activities for the consumers. Such marketing activities are able to respond to the needs of our clients and the consumers.
We believe that we can contribute to creating even more convenient and comfortable, more joyful and cheerful daily lives, and a richer and happier society via our marketing activities.

Beyond our 50 years' history, into the next 50 years - In 2013, we celebrated our 50th anniversary since our foundation. Consumers' awareness and behaviors have change significantly during these 50 years. We are proud to have been able to promptly grasp the signs of such changes, develop new marketing solutions ahead of the times, and accumulate know-how to lead the industry.
However, we will not stay content in our present position, and thrive for continuous innovation to achieve the best quality, cost, and speed in the marketing solutions area.

Global First - One of the themes for the next 50 years is globalization. The First Group in Shanghai, China will celebrate its 20th anniversary since its foundation in 2015. The companies are implementing "marketing for Chinese consumers" via activities such as market research, marketing planning, advertising, promotional activities, events, and development of commercial facilities to fulfill the needs of the Japanese companies that are operating in China. The companies are also operating as manufacturing sites to manufacture and export sales promotion materials and storefront materials, and have gained a high level of trust among clients.
We also established a local corporation in Indonesia in 2015. We will start our activities by utilizing the know-how we have developed in Japan and in China.
As we respond to the globalization of the Japanese companies, we are also starting to contribute for the increasing inbound demand by fully utilizing our advantageous position as a local corporation.
We will continue to realize even more dynamic marketing solutions by ensuring alignment between First in Japan as the core company and the overseas group companies.

Our customers' satisfaction is our satisfaction, our customers' joy is our joy - market research, planning, designing, production, promotional activities... the First Group possesses various marketing solution functions. Each of the members who work at First feels the utmost satisfaction and happiness when their ideas are accepted by consumers via proposals made to the clients and therefore make social contributions.
"Our customers' satisfaction is our satisfaction, our customers' joy is our joy," this is a complete description of First's policy, and we are proud of being committed to such business.