SolutionSolution
Solution
- 01
Creating sales floors and implementing storefront promotional activities
We not only ensure "completion of the purchase," but also make proposals for the "sales floors that will create demand" from a totally new viewpoint.
We provide support to solve issues on sales floors from the client's viewpoint
We will research customers' behaviors within the store based on various factors such as the location of the sales floor, the direction of the shelves, the display method, and how information is being transmitted, etc.
We will summarize the analysis results into the optimum initiative for a solution to the issues on the sales floor, including furniture, POP, cross MD, and demonstrations.We make proposals that take into consideration the different sales floor rules for each business type / form or specific company
We make proposals for an effective sales floor by taking into consideration not only the different product categories but also the concept of the sales floors according to the business type / form and the specific company. Our company boasts a human resources network of experts in various business industries and forms.
Developing "demand-creation type sales floors" that appeal to people enjoying their daily lives
We develop themes that will appeal to the insight of people enjoying their daily lives, and plan special events at display stands and annual plans of the sales floor.
We make proposals for creating a new demand period that focuses on new themes and targets that correspond to the changes in lifestyle, and also the "pre-season" of existing sales battles.
- 02
Campaigns and promotional activities
We create initiatives that people who their daily lives can get excited about.
Various solutions are combined that lead to completion of the sale.We respond to campaigns with all types of issues
We are experienced in various types of campaigns and promotional activities such as seasonal campaigns, introduction of new products, inter-business tie-ups, and consolidated campaigns covering a border of different categories, etc. We make overall proposals from developing strategies, establishing tactics, production, to the operation of the campaign / promotional activities.
Utilize our wide-ranged solutions for the entire process from attracting customers to the store front to selling
We design a consistent scenario where people who enjoy their daily lives can encounter the product, starting from learning about the product, trying it, inviting the customers to the storefront, purchasing, ensuring satisfaction, and then expanding the satisfaction. We fully utilize the various solutions we possess (such as Web sites, digital solutions, contents, tie-up between different industries, events, PR, creation of storefront sales floors, and logistics countermeasures, etc.).
Providing support utilizing First's original Web campaign operation system
By utilizing First's original Web campaign management system, we can help you to operate and promote campaigns at a low cost in an efficient manner.
- 03
Premium novelties
We provide consolidated solutions from planning, designing, and finally production of value-added premiums by which consumers will "naturally reach for the product" or "feel compelled to subscribe."
Designers who understand what people who enjoy their daily lives "really want" produce your premium novelty.
"Premium goods" are not mere "cheap giveaways". Superior premium goods tell the story of the product, and will close the gap with the customer. We fully understand the customers' feeling of "wanting to possess."
"Low cost and high quality" - Such contrary requests can be realized by utilizing our overseas factories that are managed by professional staff members.
We have many overseas group companies which are experienced in business with Japanese companies in a closely linked network. We can correspond to the major 3 processes of "sewing," "molding," and "creating mechanics" for premium goods. Our quality control staff members with over 20 years of experience in overseas production and legal areas will promote production for your business.
We make proposals in a timely manner by utilizing our broad connection network with various copyright holders
Premium goods utilizing popular entertainment contents such as films, mangas, and animations have traditionally been highly popular. We make proposals for the optimum entertainment contents source by placing importance onto familiarity with the product, covering the entire procedure of negotiations until conclusion of the contract with the contents holder.
- 04
Direct to consumers
We provide products and activities that will alter the minds and lifestyles of people who enjoy their daily lives.
[F_miru] - A team of professionals in developing digital products
Marketers and professionals in digital contents were consolidated into one team to establish the new unit F_miru (First marketing info relational unit) in 2013. "Observing the customers," "observing the times," and "observing the consumers" (to observe is pronounced as "miru" in Japanese) are the mottos of F_miru, which work to provide "value" for the end users.
Developing First's original products
We develop original products based on the marketing know-how First has accumulated via its various past experiences to directly provide even better value to the end users (consumers).
We create products that will make your daily life a little more cheerful and convenient, or make small changes to your everyday life.Production of apps and contents - responding to "requests of customers based on the latest trends"
We provide products that suit the daily lives of our customers such as developing apps that a closely related to consumption behaviors of people who enjoy their daily lives, or developing the contents that are ahead of the times. Our products provide value for daily lives not only via the digital area, but also via various methods such as brand development and publishing.
- 05
Digital contents
We provide solutions for the digital area such as communications utilizing SNS and Websites, and production of apps.
Introducing various solutions for the digital area
Digital contents have become indispensable for the marketing activities of companies. We develop and provide various different solutions for the digital area. We can introduce digital solutions for various areas such as projection mapping and imaging systems to produce exhibitions and events such as LIVE_AR.
We provide menus for smooth communication on social media
We make proposals for solutions that will connect people with companies on social media that tens of millions of people utilize every day.
We propose communication solutions that match your target, including media linked to press releases of campaigns and promotions, and methods for spreading information by utilizing SNS.Continuing to pursue "NEW" developments within the digital area
First's internal development team "F_miru" is taking the leading role in ensuring cooperation between various external "brain" networks. We will develop and make proposals for new technologies and representation methods that will impress the general public.
- 06
Contents coordination
We produce an "encounter" between people who enjoy their daily lives and products via contents.
We make proposals for the optimum communication.Providing overall support for communication which effectively utilizes contents
We make proposals for the optimum plan which utilizes high quality contents according to the wide array of values of consumers' and the clients objectives. Overall support is provided from coordination in utilizing the contents for promotion goods or for merchandizing, product development, and establishing communication plans, to acquiring permits on behalf of the clients, etc.
Network established with highly popular, superior contents holders
We have established rigorous partnerships with many contents holders within the areas of films, music, animations, and commercial characters, etc.
Based on the latest information in order to ensure the optimum popularity and timing, we will ensure the best coordination that matches the features of your target.Development of original character business
We provide overall support for company PR or for developing business that utilizes characters ranging from developing original characters for the client to making proposals for their merchandizing.
- 07
PR & events
We make proposals for one stop PR events where such a single event would be highly effective for creating an encounter between products / services and people who enjoy their daily lives.
We produce unexpected encounters to introduce the solutions that will lead to creating customers and attracting them into stores
The mission of PR and events is to ensure the exchange of people, products, and information. We will realize PR and events that convey excitement in person and are conducive to certain behaviors of people enjoying their daily lives (interest in the product, becoming a fan, visiting the shop, or purchasing the product, etc.).
Providing the optimum solution based on our rich experiences
We provide high quality menus by utilizing our rich experiences covering external events such as media presentation of new products, press releases, and touch-and-try events, and internal events such as awards ceremonies, in order to contribute to improving the value of your business.
Providing overall coordination as the single support provider
We will be the single support provider by implementing all activities required for preparation, implementation, and follow-up, such as developing the plan, production, making arrangements, providing education to staff members, and operation. You can feel reassured to let us operate the event on behalf of you.
- 08
Surveys and research
In addition to surveys according to marketing themes, we also focus on acknowledging the trends and distribution, and on book publishing and basic research, too.
Corresponding to a wide range of survey and research-related activities according to each individual issue such as making proposals for a survey, implementing the survey, and analyzing the results
Our survey methods not only cover consumer surveys (qualitative / quantitative), but also POU (Point of Use) surveys, surveys on the initiatives of the competitors, and business strategy surveys, for thorough surveys and analyses we can base our proposals on.
Fully knowledgeable on the sensibilities and purchasing behaviors of Chinese tourists
We have jointly implemented a factual survey with Shanghai First on the shopping behaviors of Chinese tourists whose number is rapidly increasing. We are capable of making the optimum proposal for your products. Depending on the issue at hand, we can also implement surveys not only for targeting China, but also targeting other Asian regions or Western regions.
First's original media "My Repo" where the experiences of people who enjoy their lives having used the products are collected and accumulated
"Our product usage experience reports - 'My Repo'" creates an opportunity where the consumers can provide their experiences with the products.
By learning of the users' experiences and analyzing them on site, such data can be utilized for future marketing activities.Publishing of various research results
We implement basic research relevant with consumption, including trends among consumers, which keep on changing on a daily basis, trends in sales floor themes, and recognizing distribution behaviors. We also publish books.
- 09
Distribution countermeasures
We provide support to establish initiatives for distribution partners and for business negotiations with buyers in order to realize a storefront that is advantageous for the products of your company.
Providing support to reinforce sales activities in order to "gain victory in business negotiations"
Are you implementing sales activities relying only on "product features and countermeasure costs?" By adding the fundamental role of sales activities, you will be able to promote business negotiations in a manner that is advantageous for your company.
We provide support for field marketing activities in order to "gain victory at the storefront"
In some cases, even if your business negotiation with the buyer is successful, you still may not be able to sell your products. We provide support in order to gain victory at the storefront ranging from key store strategies to efficiently create sales to establishing action plans required in field sales activities.
"Sales members training course" to reinforce sales skills
Our staff members who are experienced in working as buyers in distribution companies and are thoroughly knowledgeable of distribution marketing will provide a practical training course that will directly lead you to ensuring sales. The course is a problem-solving type training course which fits the field, introducing you to a rich variety of successful examples, providing you not only knowledge but also action examples.
- 10
Sales support
We provide support by implementing sales activities on behalf of your company and by following up the storefront activities.
We also collect and analyze field information, and respond to the variable costs in personnel expenses.Providing support by implementing sales activities on behalf of your company (sales rep)
We will implement the required sales activities with distribution partners on behalf of your company, such as holding business negotiations, making proposals / negotiations for the sales floor, ensuring storefront initiatives, and holding product study sessions.
Sales floor maintenance field staff members will provide you support
The field staff will implement maintenance activities such as checking cleanliness, checking whether sales promotion materials are displayed, checking the exhibition status within the sales floor where your products are being sold, and collect sales floor information including that of competitors.
Promoters (sales staff members) for inbound customers will provide you support
We will train and dispatch human resources who can speak foreign languages to respond to inbound demand, additionally to being able to respond to Japanese customers.
Our "mystery" shoppers will provide you support to uncover issues at the store
By evaluating the products and storefront initiatives from the consumer's and distribution perspective, you will be able to uncover problems that exist within your initiative or sales floor.
- 11
Exhibitions and conventions
We will be the one stop solution provider of the B to B and B to C solutions from planning, designing, and construction.
A one stop solution where all "abilities" including "planning-ability," "designing-ability," "promotion-ability," and "field-ability" are gathered
We will correspond to all areas relevant to exhibitions and conventions such as planning, space designing, designing, graphic designing, images representation, digital contents, and production and operation by assigning the optimum staff members.
Utilizing the latest imaging methods such as projection mapping and LIVE_AR
We position exhibitions and conventions as a part of the annual initiative, and make proposals for the optimum methods to reach each objective of "communicating," "understanding," and "experiencing." Communication utilizing the latest imaging methods will establish memorable contents.
Producing global events
We are also capable of corresponding to exhibitions and conventions held overseas by utilizing First's global network. Especially in China, we possess know-how that has been accumulated and developed by our local corporation over the period of more than 15 years, which enables us to provide you with high quality service supported by the firm alignment or our group companies.
- 12
Furniture / display designing
Furniture designed by Japanese staff members will be manufactured in the factory in China, realizing high quality furniture at a low cost.
Total production for realizing the store introduction strategy
We will provide you support for realizing your chain-store deployment and sales strategy at commercial facilities from the aspect of furniture and display.
Professional Japanese staff members will make an overall proposal for the merchandizing plan within the store, the interior decoration plan, and furniture development plan.Realizing high quality system furniture at a low cost via overseas manufacturing
The furniture or display within the commercial facilities or within a number of stores will be manufactured at overseas factories mainly located in China, with which First has ensured business alignment and conducts management over operations.
By implementing operation at the optimum cost and quality control, you will be able to pursue both the best cost and quality. - 13
Producing commercial spaces
Developing all kinds of facilities and commercial spaces
Providing the overall production process from concept development, designing, to construction workWe are highly experienced in producing commercial spaces for various business types / forms
We have experience in producing commercial spaces for a wide range of business types / forms such as for direct operation shops for various manufacturers, antenna shops, show-rooms, shopping malls, museums, and amusement parks, etc. By combining the know-how accumulated through these experiences together with the latest trends, we produce the best commercial spaces for our clients.
Providing the overall production process from planning, designing, to construction work
We provide the overall production process from concept development based on a thorough understanding of the client's strategy and changes in market needs, highly creative designing, to the construction work that will realize such concepts and designs.
Developing high quality furniture and fixtures at low cost via overseas manufacturing
In order to pursue both the best cost and high quality, we design interior decorations, furniture, and fixtures, and then fully utilize our overseas manufacturing network.
- 14
Global
We also have offices in China and in Indonesia. We provide marketing support for entering local markets mainly in Asian countries.
We provide a wide range of support for marketing activities when entering the Chinese market
By utilizing our 20 years of experience since entering the Chinese market, we provide overall support for the marketing area, covering the entry of Japanese companies into the Chinese market up to deploying the sales plan. We also manufacture various products ranging from furniture to various novelties at the level of Japanese quality but at a low cost at our manufacturing sites in China. We will support you in reducing the cost for sales promotion materials required in Japan.
http://www.the-first.co.jp/china/index.htmPromotion and operation of global conventions
We promote and operate national conventions in the Asian countries.
We provide support for PR activities of Japanese companies in overseas markets via conventions and events, etc.
http://global.the-first.co.jpProviding support to enter the Islamic market
We continue to promote METI's Cool Japan strategic promotional business for FY2013, "Japan Halal Food Project."
We provide consolidated support for exporting to and entering the market in Islamic areas and inbound businesses by implementing company-internal trainings, conducting local research, business matching, promotional activities, etc.
For the latest information regarding the Halal Project;
http://www.jhfp.jp/
