We not only ensure "completion of the purchase," but also make proposals for "sales floors that will create demand" from a totally new viewpoint.
We will research customers' behaviors within the store based on various factors such as the location of the sales floor, the direction of the shelves, the display method, and how information is being transmitted, etc.
We will summarize the analysis results into the optimum initiative for a solution to the issues on the sales floor, including furniture, POP, cross MD, and demonstrations.
We make proposals for an effective sales floor by taking into consideration not only the different product categories but also the concept of the sales floors according to the business type / form and the specific company. Our company boasts a human resources network of experts in various business industries and forms.
We develop themes that will appeal to the insight of people enjoying their daily lives, and plan special events at display stands and annual plans of the sales floor.
We make proposals for creating a new demand period that focuses on new themes and targets that correspond to the changes in lifestyle, and also the "pre-season" of existing sales battles.
We create initiatives that people who enjoy their daily lives can get excited about. Various solutions are combined that lead to completion of the sale.
We are experienced in various types of campaigns and promotional activities such as seasonal campaigns, introduction of new products, inter-business tie-ups, and consolidated campaigns covering a border of different categories, etc. We make overall proposals from developing strategies, establishing tactics, production, to the operation of the campaign / promotional activities.
We design a consistent scenario where people who enjoy their daily lives can encounter the product, starting from learning about the product, trying it, inviting the customers to the storefront, purchasing, ensuring satisfaction, and then expanding the satisfaction. We fully utilize the various solutions we possess (such as Web sites, digital solutions, contents, tie-up between different industries, events, PR, creation of storefront sales floors, and logistics countermeasures, etc.).
By utilizing First's original Web campaign management system, we can help you to operate and promote campaigns at a low cost in an efficient manner.
We provide consolidated solutions from planning, designing, and finally production of value-added premiums by which consumers will "naturally reach for the product" or "feel compelled to subscribe."
"Premium goods" are not mere "cheap giveaways". Superior premium goods tell the story of the product, and will close the gap with the customer. We fully understand the customers' feeling of "wanting to possess."
We have many overseas group companies which are experienced in business with Japanese companies in a closely linked network. We can correspond to the major 3 processes of "sewing," "molding," and "creating mechanics" for premium goods. Our quality control staff members with over 20 years of experience in overseas production and legal areas will promote production for your business.
Premium goods utilizing popular entertainment contents such as films, mangas, and animations have traditionally been highly popular. We make proposals for the optimum entertainment contents source by placing importance onto familiarity with the product, covering the entire procedure of negotiations until conclusion of the contract with the contents holder.
We provide products and activities that will alter the minds and lifestyles of people who enjoy their daily lives.
Marketers and professionals in digital contents were consolidated into one team to establish the new unit F_miru (First marketing info relational unit) in 2013. "Observing the customers," "observing the times," and "observing the consumers" (to observe is pronounced as "miru" in Japanese) are the mottos of F_miru, which work to provide "value" for the end users.
We develop original products based on the marketing know-how First has accumulated via its various past experiences to directly provide even better value to the end users (consumers).
We create products that will make your daily life a little more cheerful and convenient, or make small changes to your everyday life.
We provide products that suit the daily lives of our customers such as developing apps that a closely related to consumption behaviors of people who enjoy their daily lives, or developing the contents that are ahead of the times. Our products provide value for daily lives not only via the digital area, but also via various methods such as brand development and publishing.
We provide solutions for the digital area such as communications utilizing SNS and Websites, and production of apps.
Digital contents have become indispensable for the marketing activities of companies. We develop and provide various different solutions for the digital area. We can introduce digital solutions for various areas such as projection mapping and imaging systems to produce exhibitions and events such as LIVE_AR.
We make proposals for solutions that will connect people with companies on social media that tens of millions of people utilize every day.
We propose communication solutions that match your target, including media linked to press releases of campaigns and promotions, and methods for spreading information by utilizing SNS.
First's internal development team "F_miru" is taking the leading role in ensuring cooperation between various external "brain" networks. We will develop and make proposals for new technologies and representation methods that will impress the general public.
We make proposals for contents promotional activities and merchandizing business via partnerships with content holders of films, music, and animation characters, etc.
We make proposals for the optimum plan which utilizes high quality contents according to the wide array of values of consumers' and the clients objectives. Overall support is provided from coordination in utilizing the contents for promotion goods or for merchandizing, product development, and establishing communication plans, to acquiring permits on behalf of the clients, etc.
We have established rigorous partnerships with many contents holders within the areas of films, music, animations, and commercial characters, etc.
Based on the latest information in order to ensure the optimum popularity and timing, we will ensure the best coordination that matches the features of your target.
We provide overall support for company PR or for developing business that utilizes characters ranging from developing original characters for the client to making proposals for their merchandizing.
We make proposals for one stop PR events where such a single event would be highly effective for creating an encounter between products / services and people who enjoy their daily lives.
The mission of PR and events is to ensure the exchange of people, products, and information. We will realize PR and events that convey excitement in person and are conducive to certain behaviors of people enjoying their daily lives (interest in the product, becoming a fan, visiting the shop, or purchasing the product, etc.).
We provide high quality menus by utilizing our rich experiences covering external events such as media presentation of new products, press releases, and touch-and-try events, and internal events such as awards ceremonies, in order to contribute to improving the value of your business.
We will be the single support provider by implementing all activities required for preparation, implementation, and follow-up, such as developing the plan, production, making arrangements, providing education to staff members, and operation. You can feel reassured to let us operate the event on behalf of you.
In addition to surveys according to marketing themes, we also focus on acknowledging the trends and distribution, and on book publishing and basic research, too.
Our survey methods not only cover consumer surveys (qualitative / quantitative), but also POU (Point of Use) surveys, surveys on the initiatives of the competitors, and business strategy surveys, for thorough surveys and analyses we can base our proposals on.
We have jointly implemented a factual survey with Shanghai First on the shopping behaviors of Chinese tourists whose number is rapidly increasing. We are capable of making the optimum proposal for your products. Depending on the issue at hand, we can also implement surveys not only for targeting China, but also targeting other Asian regions or Western regions.
"Our product usage experience reports - 'My Repo'" creates an opportunity where the consumers can provide their experiences with the products.
By learning of the users' experiences and analyzing them on site, such data can be utilized for future marketing activities.
We implement basic research relevant with consumption, including trends among consumers, which keep on changing on a daily basis, trends in sales floor themes, and recognizing distribution behaviors. We also publish books.
We provide support to clients conducting various activities geared towards their distribution partners, such as training courses for salespersons to reinforce business negotiation skills, preparation of presentation documents for buyers, etc.
Are you implementing sales activities relying only on "product features and countermeasure costs?" By adding the fundamental role of sales activities, you will be able to promote business negotiations in a manner that is advantageous for your company.
In some cases, even if your business negotiation with the buyer is successful, you still may not be able to sell your products. We provide support in order to gain victory at the storefront ranging from key store strategies to efficiently create sales to establishing action plans required in field sales activities.
Our staff members who are experienced in working as buyers in distribution companies and are thoroughly knowledgeable of distribution marketing will provide a practical training course that will directly lead you to ensuring sales. The course is a problem-solving type training course which fits the field, introducing you to a rich variety of successful examples, providing you not only knowledge but also action examples.
We provide support for the sales and business activities of our clients through education and dispatching of sales floor staff members, and agents carrying out business activities geared towards distributors, etc.
We will implement the required sales activities with distribution partners on behalf of your company, such as holding business negotiations, making proposals / negotiations for the sales floor, ensuring storefront initiatives, and holding product study sessions.
The field staff will implement maintenance activities such as checking cleanliness, checking whether sales promotion materials are displayed, checking the exhibition status within the sales floor where your products are being sold, and collect sales floor information including that of competitors.
We will train and dispatch human resources who can speak foreign languages to respond to inbound demand, additionally to being able to respond to Japanese customers.
By evaluating the products and storefront initiatives from the consumer's and distribution perspective, you will be able to uncover problems that exist within your initiative or sales floor.
We will be the one stop solution provider of the B to B and B to C solutions from planning, designing, and construction.
We will correspond to all areas relevant to exhibitions and conventions such as planning, space designing, designing, graphic designing, images representation, digital contents, and production and operation by assigning the optimum staff members.
We position exhibitions and conventions as a part of the annual initiative, and make proposals for the optimum methods to reach each objective of "communicating," "understanding," and "experiencing." Communication utilizing the latest imaging methods will establish memorable contents.
We are also capable of corresponding to exhibitions and conventions held overseas by utilizing First's global network. Especially in China, we possess know-how that has been accumulated and developed by our local corporation over the period of more than 15 years, which enables us to provide you with high quality service supported by the firm alignment or our group companies.
From planning to designing, professional staff members for store development will produce your designs. The furniture / display are produced at a fully controlled factory in China to realize production of low-cost and high-quality stores.
We will provide you support for realizing your chain-store deployment and sales strategy at commercial facilities from the aspect of furniture and display.
Professional Japanese staff members will make an overall proposal for the merchandizing plan within the store, the interior decoration plan, and furniture development plan.
The furniture or display within the commercial facilities or within a number of stores will be manufactured at overseas factories mainly located in China, with which First has ensured business alignment and conducts management over operations.
By implementing operation at the optimum cost and quality control, you will be able to pursue both the best cost and quality.
We produce commercial spaces for various business types / forms. We incorporate the latest trends and provide overall support from planning, designing, and constructing, to operating the commercial space.
We have experience in producing commercial spaces for a wide range of business types / forms such as for direct operation shops for various manufacturers, antenna shops, show-rooms, shopping malls, museums, and amusement parks, etc. By combining the know-how accumulated through these experiences together with the latest trends, we produce the best commercial spaces for our clients.
We provide the overall production process from concept development based on a thorough understanding of the client's strategy and changes in market needs, highly creative designing, to the construction work that will realize such concepts and designs.
In order to pursue both the best cost and high quality, we design interior decorations, furniture, and fixtures, and then fully utilize our overseas manufacturing network.
We also have offices in China and in Indonesia. We provide marketing support for entering local markets mainly in Asian countries.
By utilizing our 20 years of experience since entering the Chinese market, we provide overall support for the marketing area, covering the entry of Japanese companies into the Chinese market up to deploying the sales plan. We also manufacture various products ranging from furniture to various novelties at the level of Japanese quality but at a low cost at our manufacturing sites in China. We will support you in reducing the cost for sales promotion materials required in Japan.
We promote and operate national conventions in the Asian countries.
We provide support for PR activities of Japanese companies in overseas markets via conventions and events, etc.
We continue to promote METI's Cool Japan strategic promotional business for FY2013, "Japan Halal Food Project."
We provide consolidated support for exporting to and entering the market in Islamic areas and inbound businesses by implementing company-internal trainings, conducting local research, business matching, promotional activities, etc.
For the latest information regarding the Halal Project;